Lies, Damned Lies, and Statistics
Lies, Damned Lies, and Statistics. The importance of third-party validation for agency-branded research. “Lies, damned lies, and statistics” is a phrase describing the persuasive power of numbers,...
View ArticleLatest Research: Social Media Marketing Strategy Report
Latest Research: Social Media Marketing Strategy Report. What works in social media marketing and how to make it work for you. Understanding what works in social media marketing today, and how to make...
View ArticleClip this Chart: Superior Social Strategy for Reaching and Engaging Customers
Clip this Chart: Superior Social Strategy for Reaching and Engaging Customers. Understanding that your content needs to reach more customers is key to engaging them. Determining which social marketing...
View ArticleClip this Chart: Marketing Metrics that Matter Most
Clip this Chart: Marketing Metrics that Matter Most. Measuring Website traffic continues to matter most in today’s Web-centric marketing world The proliferation of marketing analytics tools gives us...
View ArticleeMarketer Analysis of Ascend2 Research: Which Social Media Marketing Tactics...
eMarketer Analysis of Ascend2 Research: Which Social Media Marketing Tactics Work Best? eMarketer reveals best social tactics to drive engagement also require time and effort Now that marketers’ tenure...
View ArticleMarketingProfs Analysis of Ascend2 Research: B2B vs B2C Marketing Objectives,...
MarketingProfs Analysis of Ascend2 Research: B2B vs B2C Marketing Objectives, Tactics and Metrics. MarketingProfs reveals findings from Ascend2′s Marketing Strategy Outlook Survey B2B and B2C...
View ArticleNew Research: Lead Generation is the Lifeblood of Marketing
New Research: Lead Generation is the Lifeblood of Marketing. Nothing pumps new life into a stagnant sales program like a boost in the quantity and quality of leads generated. That’s why lead generation...
View ArticleMarketing Chart: Research Reports Expected to Generate the Most Qualified...
Marketing Chart: Research Reports Expected to Generate the Most Qualified Leads for Marketing Firms The purpose of “Premium Content” is to motivate prospective clients to accept a call to action, such...
View ArticleMarketing Research Chart: Three Most Challenging Obstacles to Content...
Marketing Research Chart: Three Most Challenging Obstacles to Content Marketing Success. Understanding which strategic obstacles are preventing marketers from achieving content marketing success is...
View ArticleEmail Marketing Channel is Strong, but Strategies are Weak.
Email Marketing Channel is Strong, but Strategies are Weak. Research continues to show that email outperforms other channels in achieving marketing objectives. However, despite the importance of this...
View ArticleSearch and Social Integration the Key to SEO Success.
Search and Social Integration the Key to SEO Success. When researching and comparing the performance of various marketing practices, the findings are often ambiguous. But in some cases, the differences...
View ArticleA Landing Page can Make or Break a Marketing Campaign.
A Landing Page can Make or Break a Marketing Campaign. A landing page is the primary point of conversion from an anonymous visitor, email subscriber or social follower to a qualified lead or customer....
View ArticleMichael Gass: 16 Systems to Simplify New Business for Marketing Service...
Michael Gass: 16 Systems to Simplify New Business for Marketing Service Providers. Michael Gass is a new business consultant to providers of marketing services including advertising, digital, media and...
View ArticleRats… My Mom was Right… Again!
Rats… My Mom was Right… Again! I remember in the 9th grade when I didn’t make the cut for the baseball team and my mom said “the best things in life are the most difficult.” It was one of many pep...
View ArticleKey to Content Marketing Success: Calibrate before you create.
Key to Content Marketing Success: Calibrate before you create. A free benchmark study just released at Ascend2 on Content Marketing found that 38% of marketers said that their most challenging obstacle...
View ArticlePutting More Than Your Logo on Research Reports Will Generate More Valuable...
Putting More Than Your Logo on Research Reports Will Generate More Valuable Leads. Research-based demand generation is not new, but it is surely evolving. Traditionally, a research report used for...
View ArticleSEO Marketing Benchmark Report Reveals Interesting Irony
SEO Marketing Benchmark Report Reveals Interesting Irony About Content. The expression “content is king”, which is widely attributed to Bill Gates, remains an internet truism today. Quality content is...
View ArticleMarketing Research Report Offers Valuable Insights About SEO To Those Who...
Marketing Research Report Offers Valuable Insights About SEO To Those Who Drill Down. Our latest marketing research report, “SEO Marketing Benchmark Summary Report”, yielded three interesting...
View ArticleDisconnect Between SEO Success and Resources Management.
Disconnect Between SEO Success and Resources Management. These days, most consumers begin their shopping with an online search. This is true whether it’s a business-to-business transaction or...
View ArticleHow Much Has SEO Changed Over The Last Year?
How Much Has SEO Changed Over The Last Year? Technology advances at an astonishing pace. For SEO, the last year has brought about many updates and changes which have impacted just how effective SEO is....
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